Jumia Marks Five Years of e-commerce in Nigeria

Jumia, the pioneer e-commerce platform in Nigeria which was launched in 2012 has lined up a number of activities to celebrate its achievements and the growth of e-commerce in the country in the last five years, Business Day reports.

Aimed at creating a connected digital Africa to improve people’s lives on the continent with the help of the internet, Jumia has succeeded in expending to creating not just an online shopping mall, but also, Jumia Travel, Jumia Food, Jumia Cars, Jumia Jobs, Jumia Market, Jumia House, Jumia Deals and Jumia services within its ecosystem.

Speaking to members of the Press at it’s five year anniversary event in Lagos, Kushal Dutta, Managing Director, Jumia Travel, the hotel and flight booking platform within Jumia, said that investors i the company’s ventures are pleased with the company’s achievements in the last five years.

““We pioneered e-commerce business in Nigeria with the launch of Jumia mall, and some months after that we launched other businesses which are now leaders in their respective industries. For instance, we launched Jovago, Hello Food, Carmudi, Lamudi, Kaymu; each of these companies was later rebranded to Jumia Travel (Jovago), Jumia Food (Hello Food), Jumia Classified (Carmudi and Lamudi), and Jumia Market (Kaymu). The success of these ventures has earned us the confidence of our investors, and they are super happy with us,” Dutta said.

Corroborating Dutta’s remark, Juliet Anammah ,the Managing Director of Jumia Mall, said the milestones achieved within each venture were not without some challenges. She highlighted rising cost of doing business in Nigeria, poor infrastructure and security as some of the major challenges.

“Despite all of these, we have been able to rise above them and establish ourselves as leaders in our respective industries,” Anammah said.

Anammah said that each venture will be offering some amazing deals to its customers to reward them for their loyalty over the years, as part of the activities planned for the anniversary.

Communication materials such as a theme song for the anniversary, a 30-second radio jingle, a one-minute broadcast on TV, highlighting the company’s journey so far, and some competitions on social media has been launched for Jumia’s fifth anniversary.

According to Jumia, its mission is to connect African consumers and entrepreneurs to do better business together. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons.

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