Like every other top tier bank in Nigeria, First bank previously had a website, however it became important to move with changing times as technology advances very quickly especially in the current digital era.
As a result, First bank recently launched a revamped, more user friendly website with technologically enhanced features to make banking even more seamless than ever before.
With its new website which features mortgage and loan calculators, a currency converter and a Google maps integrated branch locator that can help customers find the nearest bank branch to visit at their convenience, the new First bank website substantiates the fact that it was built for the digital age.
Folake Ani-Mumuney, Group Head, Marketing and Corporate Communications, First Bank Nigeria, said that the new site is a quantum leap from the old website.
“The launch of refreshed website comes in line with measures that the Bank has taken to execute its digital banking strategy that aims to progress all facets of the its activities in line with global best practices,” Said Ani-Mumuney.
” She explained that FirstBank has benefited from modern technology tools to ensure a solid technical foundation for the new site, which would see continuous enhancements in the coming months to enhance the effectiveness of its operations and provide all key information needed by customers, investors and other visitors of the website to make investment decisions and have a better customer experience.”
What’s different about the website?
1- Easier to navigate and equipped with tools to meet customers need: The website has a multi real estate billboard homepage which has all basic information with one- click access to information. The font sizes are much more boldly written and interactions are clear. The combination of photography and graphics create depth
2- Multi screen accessibility: Customers can now access the website on multiple screens, meaning that you can now access the official website on your desk top, laptop, tablets, mobile phone or a connected smart TV screens.
3- Rich functional tools: As mentioned earlier, the new website now has rich and fully functional tools and calculators that are built for majority of online customers who are mobile users.
4- Geo-location features: It has a Google maps connection to guide customers to the nearest FirstBank branch to their present location.
5- Responsive touch screen feature: Customers can now tap, drag, slide, swipe or pinch features to adapt and respond to the tablet and Smartphone user, taking advantage of richer features on these devices.
6- Intelligent segmentation: The new website has been segmented to take care of various customer needs for a diverse audience such as Small Medium Scale Enterprises (SMEs), Youth and affluent customers to be able to find exactly what they need without having to go through the whole website.
BusinessDay gathered by talking to a wide range of Firsbank Customers that more of the younger generation Nigerians and Business Personnel found it much easier to navigate the new website with the future ready technology integrations.
“I now have no reason to ever visit the physical bank as everything i need to do can now be one with the new website which now has a more faster response as long as you have good internet connection and is so much easier to navigate,” Emara Abah, a FirstBank customer told BusinessDay.