BBM To Shut Down By May 31 - Sundiata Tech


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Friday, April 19, 2019

BBM To Shut Down By May 31

BBM, once a pioneer of encrypted peer-to-peer communication, Thursday, April 18 announced that it will shut down its consumer service on May 31, after losing out to competitors like WhatsApp and WeChat.

BBM, in a blog post, said it had set out to “reinvigorate” BBM consumer service three years ago as a cross-platform service where users can not only chat but also consume content and use payment services.

However, consumers will have the option of moving to BBMe — BlackBerry’s enterprise messaging offering.

“We poured our hearts into making this a reality, and we are proud of what we have built to date…Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on,” it added.

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In 2016, BlackBerry had licensed BBM Consumer to Emtek as part of its transition process.

Much like BlackBerry phones, the application also lost preference as users moved to feature-rich Android and iOS smartphones.

Created in 2005, the messaging platform was available as a key offering on BlackBerry handsets.

In 2013, the messaging platform was made available for download on Android and iOS devices.

Facing intense competition from players like Facebook-owned WhatsApp, BBM introduced a host of new features on its platform in 2016 to woo new users and keep existing users engaged on its platform.

New features like timed messages, ability to retract sent messages, adding friends using a PIN instead of phone number and voice calling were introduced as BBM attempted to keep up with the competition.

“The technology industry, however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on…Despite all of our efforts, we found that the network effect of the market leaders is getting stronger and we have been squeezed out of user preferences,” the blog reads.


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