Details About Apple Like Design - Sundiata Tech


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Monday, August 13, 2018

Details About Apple Like Design

Just last week, Apple hit the $ 1 trillion capitalization mark and for Apple’s shareholders, it was a great day! Tim Cook did rightly call it a milestone and not a focus. Apple is soaring towards another trillion-dollar mark.
Apple is not the first company in the world to reach this mark. A few companies had met or surpassed it if the valuation as at today is taken into consideration, and with inflation adjusted. Most of these companies rose through material wealth, especially by oil trading. However, the 20th and 21st century ushered in new ways of wealth creation. Apple and other tech giants have proven that knowledge creates immense wealth, and it is indeed the future.
How do we create knowledge-based wealth for ourselves, and for the economy?
One of the many reasons Apple is winning is because it perfected product design and user experience. Like Apple, how then do we leverage on these in order to excel? I will take three-product design areas all centered around user experience.

  1. Aesthetics/Ease of use: It was Leonardo DaVinci who said, “Simplicity is the ultimate sophistication” and Steve Jobs held this close to his heart. Apple products are beauties to behold, yet their design look very simple. A lot of work goes into their products to achieve the “simple, yet sophisticated look”.
When it comes to aesthetics, a product owner must connect a product to its intended audience. The design quality of a product says a lot about the business and its attention to user experience.
When designing a product, an app for instance, it must be easy on the eyes, have simple but excellent color blends-two color blends are usually enough. Functionalities should be very easy to navigate and must work as intended. When inside an Apple platform, for example, Apple Music, one does not need a manual to know what to do. Apps should be easy to use, buttons strategically placed for users to feel at home.  If for any reason, users need a manual to navigate through an app, then the business has failed on design.

  1. The Chicken & Egg Problem: Apple needed to revolutionize their business, so Steve Jobs and his team provided other valuable services for their users by creating platforms-a multi-user arrangement that links users to services or service providers; Apple Music, App Store, Uber, Airbnb. These platforms provide value for both suppliers and users.

Importantly, before Apple Music took off, the platform had almost all genres of the top music in the world, thus it attracted a lot of users and became widely successful. Of recent, I looked at a platform that was launched in Lagos. The product owner made a most fundamental error. The app was to link users to needed services. However, these listed services which are the main attraction of a platform were so limited in number that the app did not hold my interest for over a minute. There was nothing in there to attract users. The product owner must go back to the drawing board. To launch a business like that, one needed to ensure that the services people are accessing are varied, in relative abundance and easily available to the target market.

  1. Monetization: Monetization must never be a design afterthought; in some cases, it drives the design. Though Apple Music was  created to curb the copyright issue in the American music industry and provide easily accessible music to consumers, Apple also sought to make money for its effort. So, the ultimate design of creating value for both suppliers and consumers whilst making money for the company was forged. Monetization must be at the forefront of innovation. Once a business adequately creates value, then it must with care, design monetization around it. Another great company that has perfected this art is, Amazon. As an Amazon Prime member, you pay to shop and gladly so.

Great Product design and exceptional user experience are business strategies entrepreneurs, and businesses should focus on if they intend to win; after all, these products are not intended for private use. Why would users care so much about products that were not designed with them in mind? If any business intends to stand out in the long run, then it has to make these strategies priority just like Apple did.


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