Nigeria earns title as mobile first nation with 84% penetration - Sundiata Tech

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Tuesday, March 20, 2018

Nigeria earns title as mobile first nation with 84% penetration

Nigeria is well ahead of all the other countries in Africa put together in terms of mobile phone penetration, as its mobile penetration rate stands at 84 percent while the whole of Africa has about 82 percent mobile penetration, the 2018 Jumia mobile report reveals.

With an estimated population of 193.4 million in Nigeria and 162 million mobile subscriptions recorded, mobile penetration rate stands at 84 percent.

This explains why Nigeria is usually referred to as a mobile first nation, which has clearly leapfrogged to become a pervasive internet employing nation thanks to mobile broadband technology.

While discussing details of the report to Journalists on Thursday 15 March 2018, Juliet Anammah, CEO, Jumia Nigeria, said that this was no surprise, as the telecommunications industry in Nigeria has contributed about 9.5 percent to the country’s Gross Domestic Profit (GDP) while telecoms industry in Africa has contributed only about 7.7 percent to the whole continent.

“It simply means that our technology advancement is moving with mobile first. Evidenced in the fact that 21 million out of Nigeria’s 98 million internet enabled are smartphone users. With these statistics, we have learnt in Jumia to develop our platform for the mobile first before adapting to the web,” Anammah said.

The mobile report highlighted the fact that Nigerians have found more use for smartphones than for desktops, laptops and tablets, even as Jumia recorded a drastic drop in the amount of people visiting its e-commerce site through desktop and tablets in comparison with figures recorded in 2016.



“In 2017, 79 percent of customers accessed Jumia through mobile compared with 71 percent in 2016, 18 percent through desktop compared with 29 percent in 2016 and only three percent through tablet.”

Contributory factors to this development include reasons such as; significantly reduced price points for smartphones, increase in the sale and use of second hand smartphones and more use of social media.

Anammah said that the rapid growth of mobile had further propelled Jumia to continue with its yearly mobile week sale which began at Midnight on Monday March 19, 2018 and will go on till March 25.

“This is a mobile-phone-only one-week-long sales event dedicated to opening up our customers to a wide range of mobile devices at half the normal prices. We believe that, by end of 2018, at least every Nigerian will have access to a mobile phone,” Anammah added.

Olubayo Adekanbi, chief transformation officer, MTN Nigeria identified “the expansion of E-commerce into a dual business model that blends the physical and the digital to create an ecosystem between brands and consumers across the two worlds”, as among the major factors fueling the increase in adoption of smartphones.

In order to ensure rural dwellers have increased access to ICT devices such as smartphones, the National Information Technology Development Agency (NITDA) has created an IT Innovation hub, which has the capacity to produce e-literate groups from low skilled or low paid workers, unemployed people, and those with disabilities who do not have access to these ICTs.

“NITDA has seen in ICT the potential to change new and old forms of economic activity. We’ve created e-Learning Centers to further enrich the rural communities’ quest for learning and for continuous after-school reading and learning by both the students and teachers, among other initiatives,” noted the Government’s Agency Director General – Isa Ali Pantami. Businessday.

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