SPAR Nigeria’s WiFi initiative to create richer in-store experience - Sundiata Tech


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Thursday, January 25, 2018

SPAR Nigeria’s WiFi initiative to create richer in-store experience

Last week, SPAR Nigeria became the first modern retail store to introduce free WiFi in its stores nationwide.

Smartphone penetration is growing in Nigeria and many consumers are now using them to compare prices and search the web for product reviews. Hence, by embracing the innovation, SPAR Nigeria is using this customer behaviour to their advantage while enhancing consumers in-store experience.

The free WiFi service is being rolled out using KonneXion Wi-Fiengine in partnership with Internet Solutions Nigeria Limited (ISN) and Melvic Gold Communications (MGC) who have ensured that service will be available to any shoppers using a smartphone, tablet or a laptop that has built-in WiFi.

At the moment, only customers at its Ilupeju store will enjoy the 30 minutes unlimited free browsing. But the company plans to roll out to the rest of its stores across the country.

“We are sure the free WiFi service is in line with our shopper expectation and it will surely delight our shoppers and add joy to their shopping experience,” said John Goldsmith, a spokesman for SPAR Nigeria.

Goldsmith disclosed that the WiFi routers are placed in strategic locations inside the store so that shoppers can enjoy a seamless browsing experience in each and every corner of the store. The company carried out an extensive heat mapping of the shopper flow inside the stores and identified best locations to deploy the routers.

“As it happens in all product and service launches, we too will go through a learning phase which will help us fine-tune the service to deliver superior connectivity for all our shoppers.

A connected store can bridge the gap between the physical and digital domain. To use the SPAR free WiFi, shoppers will need to complete a one-time registration with their email ID or any of their social media platforms such as Facebook, Twitter, Linkedin, and Instagram. After connection is completed, shoppers can use the WiFi for 30 minutes every day.

Tosin Odunlami, Chief Innovation Officer of Internet Solutions noted that while the partnership with SPAR is a welcome development, it also brings them closer to a future where shoppers can look forward to seamless WiFi experience on their platform while shopping at all SPAR stores nationwide.

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