Truecaller Eyes Nigeria, South-Africa to Set Up Headquarters - Sundiata Tech


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Friday, October 27, 2017

Truecaller Eyes Nigeria, South-Africa to Set Up Headquarters

Truecaller, a fast growing consumer mobile application has announced plans to expand its operations in Africa by setting up its headquarters in the continent and has named Nigeria and South Africa as its most interested market regions.

The app which identifies unsaved numbers and filters out spam calls and SMS, currently has more than 50 million users in Africa.

Industry analysts say that this move signifies the importance of Africa as a key priority region for the popular app which has helped users block more than half a billion spam calls on a monthly basis in the region; and more than 50 percent of all messages being filtered is considered as spam.

BusinessDay has gathered that Truecaller executives will be visiting Nigeria and South Africa in the first week of November to scout for a location to set up the company’s Africa headquarters. During this visit, the company’s senior executives will meet with the media in each market to present its plan for the region and launch its Developer Program with Truecaller SDK, its mobile identity product for digital start-ups and app developers.

Truecaller has emerged as one of the fastest growing consumer apps in Africa; and has consistently been topping the mobile App Store Charts across the continent for the past two years.

In a recent study conducted by Truecaller, South Africa, Nigeria, Kenya and Egypt rank among the top 20 countries in the world being plagued by unwanted spam calls.

According to Ted Nelson, Chief Commercial Officer at Truecaller;  “The tremendous growth we’ve had across Africa the past two years has truly been amazing and yet we feel it is still only the starting point of what is about to come. With the positive momentum, we are confident that this is the right timing for us to expand our presence and start engaging more deeply with the eco-system.”

Along with the recent announcement of Truecaller Ads opening up for the African market, Truecaller says it will now be launching its Developer Program for Africa starting with its mobile identity product, Truecaller SDK. The program enables third party app developers, digital businesses and startups to verify end users quickly and seamlessly by utilising their Truecaller profile with a one touch and password free experience. The Truecaller SDK is available on Android, iOS and web platforms and can be used by any app or a website to instantly onboard, autofill user information, or verify the user’s phone number based identity through users’ consent.

Priyam Bose, Director and Head of Worldwide Developer Relations at Truecaller said: “Truecaller SDK is a catalyst in our journey to become the mobile identity platform of choice. The ubiquitous phone number is already the native identity for millions of users both online and who are yet to come online, especially in Africa.

For the next billion connected users, the email based web identity will not even be a relevant option. With the smartphone penetration and digitisation increasing at a rapid pace, we believe it’s the right time to launch our Global Developer Program for local app developers, start-ups and online businesses in the African continent,” Bose added.

Business day.

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