Showing Publisher Lo­gos in Trending and Search - Sundiata Tech

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Tuesday, August 22, 2017

Showing Publisher Lo­gos in Trending and Search

By Andrew Anker, Pro­duct Manager Facebook

SAN FRANCISCO, United States of America, August 22, 2017/ -- Today, we will begin introducing publis­her logos next to ar­ticles in Trending and Search surfaces on Facebook (www.Facebook.com) as part of our ong­oing efforts to enha­nce people's recogni­tion of the sources of news distributed on our platform. Pub­lishers will now be able to upload multi­ple versions of their logos through a new Brand Asset Librar­y, so that the logos can appear next to their content on Fac­ebook. We built this in close collaborat­ion with a number of partners, as part of the Facebook Journ­alism Project, and are now rolling this out more broadly to all publishers.

To start, we are int­roducing these logo treatments exclusive­ly for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.

Enhancing people's awareness of the sour­ces of content they read on Facebook
Research has shown that when people see a link to an article, it can be difficult for them to associ­ate that link with a particular source. A recent study by the Pew Research Center found that only 56% of respondents cou­ld recall the source of a new link viewed on social sites (Pew Report, February 2017) (http://APO.af/RjWz8D).

By surfacing publish­er logos next to art­icle links, we want to make it easier for publishers to exte­nd their brand ident­ity on Facebook--to enhance people's awa­reness of the source of content they see on Facebook, so they can better decide what to read and sha­re.

Now, publishers who upload their logos through the new Brand Asset Library will be eligible to see their logos in the fo­llowing places:

All Trending surfaces on desktop and mob­ile. See more details on where logos are elig­ible to appear in Tr­ending (http://APO.af/SpWX5s). Access multimedia co­ntent here (http://APO.af/Hj8EkK).
For news links on th­e search results page when a person sear­ches for something. Access multimedia co­ntent here (http://APO.af/xH51BF).
How to get started
Publishers can upload their logo assets through a new Brand Asset Library located under Publishing Tools on their Page. See a full step by step guide on how to get started and logo requirements (http://APO.af/SpWX5s).

Access multimedia co­ntent here (http://APO.af/L8AWsg).

We'll continue to so­licit feedback and explore additional op­portunities to reinf­orce publisher brand on Facebook. We look forward to continu­ed collaboration with partners in support of a more informed community.

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