mGen.ng Mobile Marketing Solution to Reshape Business, Customer Engagement - Sundiata Tech

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Tuesday, August 8, 2017

mGen.ng Mobile Marketing Solution to Reshape Business, Customer Engagement

iConcepts,  provider of mobile technology  and value added services (VAS) in Africa has launched a cloud- based mobile marketing platform known as mGen.ng to enable businesses and organisations of any size to make use of SMS messaging capabilities for increase in sales, customer engagement and yield high returns on investment (ROI).

The newly launched mGen.ng technology uses short codes and unique keywords to build opted-in audiences, collect customer feedback and send auto-responses to these inbound messages. For example, Text ‘YES’ to 30380 and someone will call you back or Text ‘OFFER’ to 30380 to get our latest products and special offers’. The platform then aggregates this data for processing through a robust dashboard generating detailed reports, graphs and profiled databases that are extremely valuable and targeted for any company.

The company states that mGen.ng is ideal for both public and private sector organisations including finance, FMCG, manufacturing, retail, education, health, government, IT, media, transport, travel, religion and service industries. The platform is very dynamic and simple to use such that any firm can effectively engage their customers and grow their businesses using mobile communications.

Speaking at the launch of the innovative platform, Bolaji Akerele, Innovation and Business Partnerships Lead at iConcepts said that “the platform will allow many companies create value through quality interactions that they previously couldn’t access; and most importantly, it is very easy to set up an account at a very low price.”

Ugo Okoye, iConcepts CEO, also added that “Technology and innovation are the key drivers for business growth especially in tough economic times. Businesses must adopt a mobile first approach to stay competitive, drive sales and satisfy their customers in an ever-increasing tech savvy world.”

With an mGen account, businesses can create lead generation campaigns, loyalty promotions, interactive surveys, polls, automated information services and customer care solutions. Some of its key features include zero-rated short codes allowing customers to participate for free, self-service tools to customise the user experience for each campaign or service, and API tools to enable integration with an existing management system. BUSINESSDAY

 

Jumoke Akiyode

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