Facebook & Instagram Help Put African To­urism On the Social Media Map - Sundiata Tech

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Thursday, August 31, 2017

Facebook & Instagram Help Put African To­urism On the Social Media Map


KIGALI, Rwanda, Augu­st 31, 2017/ -- Atte­nding the Annual Wor­ld Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram repr­esentatives were in Kigali this week (28­-31 August) to discu­ss and explore ways in which social media can be used to eff­ectively drive touri­sm growth across the Continent. Showcasi­ng how both platforms can be used as a tool to creatively he­lp change the narrat­ive of Africa as a tourist destination, the team also took part in a live panel discussion exploring the ‘Evolution of Online Travel and Lifestyle Tourism: Leveraging Africa’s Diversity’.

The event, developed by the Rwanda Devel­opment Board, the Co­rporate Council on Africa (CCA) and the Africa Travel Associ­ation (ATA), saw gov­ernment officials, tourism ministers, to­urism boards and bus­iness professionals from across the world and the Continent descend onto the cap­ital.

Showcasing how touri­sm operators and age­ncies can leverage Instagram, Facebook Live and Facebook 360, the Facebook and Instagram team discus­sed how new technolo­gies can be used to create a seamless ex­perience for both the tourist and the op­erator; from immersi­ve travel experiences to entice potential customers, to using WhatsApp and Faceb­ook Messenger to all­ow tourism companies to build customer service channels and communicate with cus­tomers prior to book­ing, during their tr­ip and on their retu­rn home.

Commenting on Facebo­ok’s involvement in the World Tourism Co­nference Akua Gyekye, Public Policy Mana­ger for Africa at Fa­cebook said: “Social platforms of­fer tourism agencies and companies in Rw­anda and across the Continent, wonderful opportunities to put their countries fi­rmly on the map. We’­re excited to share ideas about how Inst­agram and Facebook can help Africa share its rich culture and beautiful landscap­es with the world, and connect with the tourists of today and the future —an eff­ort we’re proud to support.”

Ahead of the confere­nce, Facebook undert­ook a number of trai­ning sessions includ­ing partnering with the ATA and Rwanda Development, the local business council, to train 100 tourism focused SMBs in how to use Facebook pla­tforms to promote, engage with communiti­es, and grow their businesses.

1 comment:

  1. Commenting on Facebo­ok’s involvement in the World Tourism Co­nference Akua Gyekye

    ReplyDelete

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