A shopper’s Guide to Black Friday in Nigeria

For many bargain-hungry shoppers, Black Friday is the period to look forward to. According to the Research and Development Unit of Yudala, Nigeria’s pioneer online and offline e-commerce outfit; Black Friday, traditionally the day following Thanksgiving Day in the United States has grown into a worldwide shopping festival.

Here in Nigeria, the case is not different.

With the increasing popularity of commerce and proliferation of e-commerce sites all competing for the attention of price-sensitive shoppers, Black Friday has become unarguably the most anticipated sales activity in the country

Amid promises of huge discounts and massive deals falling on consumers, the anticipation among shoppers often reaches fever-pitch during this period as Black Friday is generally seen as the best time to shop. For the unsuspecting shopper, it is worth stating, nevertheless, that shopping during Black Friday comes with a certain level of caveat emptor – loosely translated as the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

Yudala shares useful tips to guide you through the Black Friday shopping fiesta.

1. Make a list: To get the best out of the mad rush that characterizes Black Friday in Nigeria, preparation is key.

2.Draw up a budget: This may sound easy but a lot of shoppers often miss out on this simple rule.

3.Sign up to the Platform: Preparation will help you get the early and best deals; which is why it is important to sign up to newsletters and social media platforms to stay in the loop and get the latest news on the special offers for Black Friday

4.Quality matters: Black Friday is often a time for a massive push from various e-commerce platforms all seeking to get a slice of the shopping pie. A number of grey or sub-standard products also find their way into the mix, especially from e-commerce outfits without a clear products sourcing channel or those who work with an infinite number of middlemen.

5.Seeing and touching works better than just seeing: To get the best out of Black Friday, it is very important to get a chance to see, touch and experience the product(s) you wish to buy before parting with your hard-earned money. You can check out the items online and then visit the offline store to see it physically before completing the purchase process. This works better than just relying on the online version which may not be the same thing you get when delivered.

6.Self-fulfil, if possible: For many, Black Friday comes with sad tales of long delays, unfulfilled deliveries and canceled orders.

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